Jeffrey Affeldt holds degrees in commercial art and graphic design, with a background in photography, retail management and customer service, and creative problem-solving. As Art Director and senior designer for Vision Fitness, a spin-off division of Trek Bikes, he executed and oversaw all consumer brochures and sell sheets, retail point-of-purchase displays, trade show graphics, retailer-education materials, and more. He also provided product brand-identity graphics, conducted product color studies, and contributed industrial-design input.
He learned valuable lessons—some gratifying, some painful—about brand strategy, detailed and short-deadline execution, forging strong relationships with like-minded associates and quality vendors, and working within tight budgets.
During his decade there, Jeffrey helped the fledgling company sustain an average annual sales growth of 40 percent, and had a hand in developing consumer products that earned 25 Best Buy awards.
All while operating on a very thin dime.
Arcus Communication Design LLC
As the principal of Arcus Design, Jeffrey Affeldt now brings these same values of quality, effectiveness, and economy to support and drive your own business or non-profit organization, be it a promising startup or a going concern.
Through longtime relationships with strategic partners, Arcus Design offers you advanced web programming and site hosting, creative business photography, award-winning commercial printing services, and more.
A mixed discipline of graphics and information-architecture, communication design is where message meets media. More than words, more than aesthetics, communication design seeks to evoke those emotions associated with your business or organization, inspire people to satisfy those emotions, and compel them to join you in your cause.
In a fast-paced and ever-noisier world, it is no longer enough merely to hang your shingle and open your door. When the outward visible presence of your company or organization is derived from its own internal values and core capabilities—when you walk the talk—that seamless and aesthetic ‘brand’ will begin to resonate with your intended audience.
The result is better business, a better community, or a better world …
Contact us to see how we can help you find your voice.