Before the written word, even before the spoken word, there was the symbol; an instantly recognizable icon which conveyed a larger idea and sparked a thought in another person.
Today, a logo and visual identity are what comprise an effective brand image for a small business or organization. Your brand identity is the visual expression of your business values, and it’s the best way to evoke instant recognition of your organization. Arcus Design can get to the heart of what makes you you, and tie it all together in a strong logo and visual image.
In an identity interview, Arcus Design works with you to learn about you and your business: your history, your values and traits, your focus, and all those things your competition cannot claim.
From this, we’ll work up multiple ideas and concepts, refining and polishing until we have a fresh and vibrant visual signature you can use on every point of contact with your intended audience.
Arcus Design will help you create a brand that instills confidence, encourages loyalty, and makes the purchase choice easy for your customers.